Logo Conception

The magic of a diamond lies in the little cuts within the stone. These intricate etchings – called facets – act like prisms to refract light, bouncing the beams throughout the stone to create those flashes and sparkles that make diamonds so stunning. Each facet is cut perfectly and precisely and the art of the cut can increase the value of the diamond considerably.

Treating sustainability as a diamond in the humanity redemption ring we’ve managed to design a logo that contains 17 facets with the colors of the corresponding 17 Sustainable Development Goals. Above 8 pavilion facets and 8 crown facets we may find a uniquely important table facet referring to SDG 17: PARTNERSHIPS FOR THE GOALS, the color of which predominates in the Forum website color scheme.